Writing articles, and article marketing, form a core portion of my Internet Marketing business strategy, so naturally I want to do it right.
Once-upon-a-time articles were written to share knowledge, or expertise, on a subject, and people read them to educate themselves, learn something new, or because they simply peaked interest.
More recently article marketing seems to have become just another way to generate backlinks for a site, and while this is important, in my opinion, they shouldn’t be the only reason for writing. Politics
Here are three benefits of article writing that include, and go beyond, the benefit of the backlink.
Search Engine Optimization (SEO)
Articles can definitely play a part in getting a website, or web page, to rank highly in the search engines.
Not only can the link help boost your search engine ranking, but the article itself can rank highly, and the traffic can flow from the search engine to your article to your site through links in the article.
– Article Directories tend to have a high Page Rank (with Google) which makes it easy to rank in Google.
– Can be SEO optimized through keywords, and related keywords used in appropriate amounts.
You should also be creating social bookmarks for your article, again to give more backlinks.
People read articles; I know from experience that people view mine, and I know that I read articles as part of researching topics. Spreading articles around helps gain you, and your website, more exposure.